Conferences
This page is part of a preview. See Sessionboard Marketing →
SESSIONBOARD MARKETING · CONFERENCES
Hit your registration goal. Prove sponsor value.
Set the number and the date. See the pace every day and the next move to hit it. Your speakers share, the page converts, and every sponsor gets a report of the people they reached.
14-day free trial, no card · starts with only what this job needs
THE JOB
Fill your flagship event to its number, and give every sponsor a reason to come back.
TODAYA registration number checked weekly in a spreadsheet
WITH MARKETINGThe pace against your goal every day, and the next move to close the gap
TODAYSpeakers asked to please share, with nothing to share
WITH MARKETINGA card, a post and a tracked link for every speaker
TODAYSponsors who ask what they got for their money
WITH MARKETINGA report for each sponsor of the people they reached
SWITCHING
Switching from a referral tool and a spreadsheet?
If Snöball, Gleanin or InGo handled your speaker sharing and a spreadsheet handled the pace, here is where both live now. Keep your registration platform, such as Cvent, Swoogo or Bizzabo.
- Tracking registrations against the targetIn Marketing: Registration goals
- Speakers and sponsors sharing with their own linksIn Marketing: Speakers and sponsors sharing
- A page that converts those clicksIn Marketing: Event pages
- Bringing registrations in from your registration platformIn Marketing: Apps, from Add more
- Your sales and membership teams postingIn Marketing: Your team sharing, from Add more
WHAT YOUR WORKSPACE STARTS WITH
Three things, set up for one flagship event.
Registration goals
Name the number and the date. See the pace every day and the next move to hit it.
Speakers and sponsors sharing
Everyone on stage and every sponsor gets their own card, post and tracked link, and you see who brought in each registration.
Event pages
A page for each event in your brand and on your domain, with a sign-up form.
ADD THE REST ANY TIME
Start with one job. Add the others when you need them.
Your workspace opens with only what this job needs. Open Add more, the catalog called Add to Marketing, and pick anything else on the list. Every one is on every Marketing plan at no extra cost, and Ask, the assistant in the workspace, can add one when a request needs it once you say yes.
Speakers and sponsors sharing
Everyone on stage and every sponsor gets their own card, post and tracked link, and you see who brought in each registration.
In your workspace from day oneYour team sharing
Your sales, membership and comms teams post in one tap from Slack or email, each with their own link.
Add any timeVideo testimonials
Speakers, customers and attendees record 30 seconds in the browser; you approve the best and share them.
Add any timeWebinars
Bring in webinars from your own Zoom, Goldcast, ON24 or Teams, fill them, and show the recording as a scheduled replay.
Add any timeField events
Dinners, roadshows and meetups: the invite list, approvals, reminders, check-in and who came.
Add any timeEvent pages
A page for each event in your brand and on your domain, with a sign-up form.
In your workspace from day oneContent Gallery
Every recording in one gated or open gallery, with search, embeds and the email of everyone who watches.
Add any timeClips and posts
Recordings in: captioned clips, reels, quote cards, a post pack and a recap out, in your brand.
Add any timePodcast
Every session as a podcast episode, with a feed for Apple and Spotify and counted downloads.
Add any timeNewsletter
A newsletter written from your sessions and clips, sent to the people who signed up.
Add any timeRegistration goals
Name the number and the date. See the pace every day and the next move to hit it.
In your workspace from day oneAds and audiences
Audiences from the people you already know, and ads on your own accounts with a spend cap you approve.
Add any timeApps
Connect your webinar tool, registration, CRM, Slack and Canva, and bring every speaker and attendee in.
Add any time
Plans differ only by active contacts, caption hours and AI credits. Events and webinars are never counted.
Hit your conference registration goal, answered
Do we keep our registration platform?
Yes. Marketing works toward the goal and shows who brought each registration; registration stays where it is.
What do sponsors get?
Each sponsor gets their own card, post and tracked link, and a report of the people they reached.
Can we add more later?
Yes, any time. Open Add more in your workspace and pick from the catalog; everything on it is on every Marketing plan. Ask can add one for you when a request needs it, after you say yes.
CAME FOR SOMETHING ELSE?