Event marketing that starts from the goal
Name the outcome you need: registrations, renewals or sponsor value. Reach puts email, Advocacy, Dispatch and ads on one plan for that goal, reaches the people your program already knows, builds the ads from your own sessions and credits every registration back to the channel and the session that earned it. Reach is in Early Access.
QUICK ANSWER
What is Sessionboard Reach?
Reach is goal-first event marketing built on your program. Set one goal in a sentence and Reach builds audiences from what people did at your events, cuts ad creative from your sessions, makes one send decision per person across every campaign, and credits each registration across the touches that earned it, down to the session. Your best ad is already on stage.
HOW IT WORKS
From the outcome you want to the session that delivered it
Start with what you need, not with a channel. Reach works the five steps on the program you already run, and every step reads and writes the same record.
- 01
Set the goal
Get this many registrations for this event by this date. Recommended goals come from your deadlines.
- 02
Choose who to reach
People who submitted, spoke or attended, exported as hashed lists for your ad accounts.
- 03
Cut the creative
Clips, quote cards and speaker cards from your sessions, at ad sizes, approved by the speaker.
- 04
Respect the inbox
One decision per person across every campaign, with caps and quiet periods.
- 05
See what worked
Credit by channel, the sessions that sold tickets and each person's journey.
GOALS AND INITIATIVES
Say the outcome in one sentence
A goal is one target with a deadline: get this many registrations for this event by this date. Group goals under an initiative with one brief and a priority order, so when two goals want the same person, the one that matters more goes first. Recommended goals come from the deadlines on your calendar that have no goal yet, with a target taken from your last comparable event, and you choose how much of each goal runs on its own.
- One-sentence setup
- Initiatives
- Priority order
- Recommended goals
- Autonomy per goal
AUDIENCES
Target what people did, not only where they clicked
Ad platforms see a page view. Sessionboard sees who submitted, who was accepted or declined, who spoke, who attended and who never logged in to their portal. Reach turns any of those, or a saved Advocacy or email audience, into a list you export as hashed identifiers in the format LinkedIn, Meta and Google Customer Match accept. Unsubscribes, opt-outs and, for EU tenants, anyone without a recorded marketing opt-in are removed before anything leaves.
- Program roles and status
- Attendance
- Saved audiences
- Hashed identifiers
- LinkedIn · Meta · Google Customer Match
- Suppression built in
AD CREATIVE · FROM YOUR SESSIONS
Your best ad is already on stage
The strongest thing you can show a prospect is the moment a speaker landed with the room. Reach turns a finished clip, a saved quote or a speaker card into a set of ads at LinkedIn and Meta sizes, so the campaign for next year is made from this year's program. Each creative goes to the speaker for approval in their own console before it runs, and anything in an embargoed Content Gallery stays blocked until its release.
- Clips
- Quote cards
- Speaker cards
- 1:1 · 1.91:1 · 4:5 · 9:16
- Speaker approval
- Embargo-aware
INBOX LIMITS
One decision per person, across every campaign
Every goal wants the same people. Before an email campaign goes out, Reach decides for each person whether it sends now or waits: a weekly cap, a limit on how often you ask each speaker, a quiet period after someone registers, review mail only for reviewers while their round is open, and only the HubSpot owner emails a contact with an open deal. Operational email always sends. Inbox limits start in observe mode, recording what would have waited without changing a send, and each contact shows this week's decisions with the reason for each.
- Weekly cap
- Speaker ask cap
- Quiet after registering
- Reviewers: review mail only
- HubSpot owner rule
- Observe mode first
RESULTS
See which session sold the ticket
Every registration is credited across the touches that earned it in the 90 days before: 40% to the first, 40% to the last and 20% shared across the middle, and Came on their own when nothing did. Results rolls the credit up by channel and by session, shows each person's journey on their contact, and writes first and last touch channel, conversion count and last conversion date to HubSpot as sb_* contact properties.
- 40 / 20 / 40
- 90-day lookback
- Sessions that sold tickets
- Journey per person
- HubSpot sb_* properties
SPONSORED REACH
Let sponsors pay for the reach
Sponsors want the people who care about their topic, and your program knows who they are. Package a topic audience, sell it to sponsors as slots that can never be oversold, and send each sponsor a delivery report. Reports carry counts only, small counts are suppressed, and names, emails and profiles never leave your account, so the reach becomes sponsor revenue without becoming a list sale.
- Topic audiences
- Sponsor slots
- Delivery reports
- Counts only
- Small counts suppressed
PRIVACY AND CONSENT
Consent is part of the design, not a setting
The website snippet on your Program Sites, Content Galleries and your own site counts a visit only when consent allows: EU tenants and visitors from the EEA, the UK and Switzerland need an explicit yes, a no is always honoured, and withdrawing consent deletes the cookie. A visitor who signs in is linked to their person, so the site becomes part of the journey. Every export removes unsubscribes and opt-outs, sponsors never see a name, and inbox limits protect the relationship you already have.
- Consent-aware snippet
- EU-strict
- Linked on sign-in
- Suppression on every export
- Aggregate sponsor reports
REACH, FEATHR AND POINT TOOLS
Feathr starts from your website. Reach starts from your events.
Feathr reaches people who visited your website; Reach reaches the people who came to your events. Feathr is an ad platform with email attached. Point tools leave you stitching lists and reports together. Reach plans from the program itself, and says plainly what it does not do yet.
| Capability | Sessionboard Reach | Feathr | Point tools |
|---|---|---|---|
| Who you can reach | People by what they did with your program: submitted, accepted, spoke, attended or never logged in, plus saved Advocacy and email audiences. | Website visitors from its pixel, a community database, and AMS data (iMIS native). | One list export per tool, rebuilt before each campaign. |
| Where the creative comes from | Clips, quote cards and speaker cards cut from your own sessions, at LinkedIn and Meta sizes. | A template editor, auto-resizing and paid creative packs. | A designer and a stock library. |
| Speaker sign-off and embargo | The speaker approves in their own console; content in an embargoed Content Gallery waits for release. | Not listed on its features page. | Email threads and screenshots. |
| Who hears from you, and how often | One decision per person across every email campaign: weekly cap, speaker ask cap, quiet after registering, review mail only for reviewers. | Not listed. Email offers send-time optimisation. | Each tool sends on its own schedule. |
| Planning | Goals set in one sentence, initiatives with a priority order, and recommended goals from your deadlines. | Projects, Flights, and Goals defined as conversions on a campaign. | A campaign calendar in a spreadsheet. |
| Sponsor revenue | Sponsored reach: topic audiences sold as packages, delivery reports with counts only. | Monetization: sponsors buy targeted ad access to the audience. | Sponsor ads sold one by one and reported by hand. |
| Paid media | List-based ads on your own LinkedIn, Meta and Google accounts. Pixel retargeting, geofencing and managed display buying are not offered today; managed media is on the roadmap. | Core product: retargeting, geofencing, keyword search and Meta ads, with a done-for-you service. | Each ad platform's own campaign manager. |
| Proof | Position-based credit by channel over 90 days, rolled up to the session, with a journey per person and HubSpot fields. | Campaign, Flight and Project reports. | Last click in each tool, reconciled in a spreadsheet. |
Feathr cells are read from feathr.co/features (October 2026); where a capability is not listed there, the cell says so. Point tools means an email platform, each ad platform's campaign manager and a spreadsheet.
SWITCHING FROM FEATHR
Move off Feathr one event at a time
Most of what an event team runs in Feathr has a place in Sessionboard on day one, built on the program instead of a pixel. Pixel retargeting, geofencing and managed display buying do not, yet. Here is what moves, what replaces it and how to run the switch.
- Connect and importBring contacts in from your CRM, AMS or a spreadsheet, and connect HubSpot so results write back.
- Rebuild your audiencesRecreate each Feathr group from what people did with your program: submitted, accepted, spoke, attended.
- Move your campaignsSet a goal for the next event and move its email, Advocacy and list-based ads onto it, with inbox limits in observe mode.
- Install the snippetAdd the consent-aware snippet to your own website so visits count toward the journey, in place of the Feathr pixel for measurement.
- Run one event side by sideKeep Feathr on for one event and compare what each side delivered, using Results for the Sessionboard channels.
- Retire the old toolTurn off what Reach now covers. Keep paid display with your agency or current vendor for now; managed media is on the roadmap.
| What you run | In Feathr | Where it goes in Sessionboard |
|---|---|---|
| Contacts and audiences | Community database with dynamic groups. | Import contacts into the CRM or sync them from HubSpot or your AMS, then rebuild audiences from roles, session status and attendance, which Feathr does not hold. |
| Email campaigns | Single, Smart, Auto and Drip email. | Email campaigns from the record, with inbox limits making one decision per person across every campaign. Drip sequences are not part of Reach yet. |
| List-based ads | Meta and keyword search ads run through Feathr. | Export hashed audiences for LinkedIn Matched Audiences, Meta Custom Audiences and Google Customer Match and run them on your own ad accounts, paying the platforms directly. |
| Ad creative | Template editor, auto-resizing and paid creative packs. | Clips, quote cards and speaker cards from your sessions at LinkedIn and Meta sizes, approved by the speaker. |
| Partner promotion | Invites campaigns and Partner Management. | Advocacy kits for speakers, sponsors and attendees, and Dispatch for your own team, each traced back to the session. |
| Sponsor packages | Monetization: sponsors buy targeted ad access to the audience. | Sponsored reach: topic audiences sold as sponsor slots, with delivery reports that carry counts only. |
| Attribution | Campaign, Flight and Project reports. | Results: position-based credit by channel, the sessions that sold tickets, each person's journey and HubSpot sb_* properties. |
| Website visitors | Super Pixel anonymous web tracking. | A consent-aware snippet on your Program Sites, Content Galleries and own site that counts visits and links a visitor to their person on sign-in. It measures; it does not retarget. |
Feathr column read from feathr.co/features (October 2026). Sessionboard column describes what runs in Early Access today.
What Reach does not do yet
Pixel-based retargeting, geofencing and managed display buying are not offered today; managed media is on the roadmap. Until then, keep paid display with your agency or current vendor during the switch, or run list-based ads from Reach audiences on your own LinkedIn, Meta and Google accounts.
EARLY ACCESS
What runs today, and what is next
Reach is in Early Access: our team switches it on for an organization, and it is not self-serve yet. Goals, website visitors, audience export, ad creative, inbox limits, sponsored reach and results run in production today. Launching LinkedIn campaigns from a goal is next, once LinkedIn approves our access to its advertising API. Pixel retargeting, geofencing and managed display buying are not offered today; managed media is on the roadmap.
Reach, answered
What is Sessionboard Reach?
Reach is goal-first event marketing inside Sessionboard. You set one goal in a sentence, such as registrations for your annual meeting by a date, and Reach builds audiences from what people did with your program, cuts ad creative from your sessions, decides per person what each inbox receives, and credits every registration across the touches that earned it, down to the session.
How is Reach different from Feathr?
Feathr starts from people who visited your website and runs paid media for you. Reach starts from the people who submitted to, spoke at and attended your events, cuts the creative from your own sessions with the speaker's approval, makes one send decision per person across every campaign and credits each registration to the session that earned it. Pixel retargeting, geofencing and managed display buying are not offered today and are on the roadmap; audiences and creative go to your own ad accounts.
How do we switch from Feathr?
In phases. Import contacts, rebuild your Feathr groups as program audiences, move the next event's email, Advocacy and list-based ads onto a goal, install the consent-aware snippet, run one event side by side, then retire what Reach now covers. Pixel retargeting, geofencing and managed display buying are not offered today, so keep paid display with your agency or current vendor, or run list-based ads on your own accounts.
Can we launch ads from Sessionboard?
Not yet. Today Reach builds the audiences and the creative, and you run the campaign in your own LinkedIn, Meta or Google account. Launching LinkedIn campaigns from a goal is next, once LinkedIn approves our access to its advertising API.
Will Reach send people more email?
It sends them less. Inbox limits make one decision per person before an email campaign goes out: a weekly cap, a limit on asks of each speaker, a quiet period after someone registers, review mail only for reviewers while their round is open, and only the HubSpot owner emails a contact with an open deal. Operational email always sends. Inbox limits start in observe mode, which records what would have waited without changing a send.
Do sponsors ever see our attendee list?
No. Sponsored reach sells a topic audience as a package of sponsor slots. Each sponsor gets a delivery report with counts only, small counts are suppressed, and names, emails and profiles never leave your account.
How does Reach credit a registration?
Position-based: 40% to the first touch, 40% to the last and 20% shared across the touches in between, over a 90-day lookback. A registration with no touch in that window is credited to Came on their own. Results rolls the credit up by channel and by session, and each contact shows the journey that led to it.
Does Reach work for EU events?
Yes. For EU tenants, and for visitors from the EEA, the UK and Switzerland, the website snippet counts a visit only after an explicit yes, and withdrawing consent deletes its cookie. Audience exports from EU tenants include only people with a recorded marketing opt-in.
Can a medical society use Reach?
Yes. Audiences come from what people did with your program, such as submitting an abstract, speaking or attending a session, not from inferred health interests, and every export removes unsubscribes and opt-outs first.
Is Reach available to every customer?
Not yet. Reach is in Early Access, and our team switches it on for an organization; it is not self-serve. Request a demo or ask your account manager about access and to see it on your own program.