★★★★★
“Sessionboard has been one of our most successful investments this year, making our team more efficient and allowing us to focus on the most critical components of our events.”
Every advocate type, any content — tracked shares and year-over-year reporting on one graph.
Sessionboard Advocacy and Dispatch activate speakers, exhibitors, sponsors, attendees, and internal teams — membership, sales, GTM, and marketing — to share sessions, booth invites, registration links, clips, quote cards, and campaign assets with tracked links. The Advocacy Agent personalizes milestone nudges and re-activates advocates automatically — no manual follow-up chase. Analytics roll up event over event for portfolio reporting; speaker CRM builds your database of SMEs and advocates across annual cycles. Fired from program state, not a CSV import.
Match your role to the job Sessionboard solves — program ops, content reuse, or marketing attribution.
Engagement metrics without registration attribution — you need per-advocate and per-channel reporting that rolls up across events, not one-off campaign dashboards.
Chasing speakers to promote — you need tracked links at acceptance plus an Advocacy Agent that auto-nudges at milestones, not another spreadsheet of manual follow-ups.
Amplification sold as manual posts — you need exhibitor and sponsor Advocacy packages with per-link ROI to renew and upsell inventory.
Member-driven promotion lives in email — you need segmented campaigns for members, faculty, and volunteers with attribution back to registration.
Event content stuck in marketing — Dispatch pushes approved clips, agendas, and registration links to revenue teams when the program publishes.
“Sessionboard has been one of our most successful investments this year, making our team more efficient and allowing us to focus on the most critical components of our events.”
“Sessionboard saves significant planning time and makes it easier than ever for speakers and sponsors to participate in our clients' events.”
“We used Sessionboard daily. It served as our source of truth for tracking speakers, sending emails, and accessing reports. The ability to set a weekly digest email was a huge time saver.”
“Honestly, I loved it! Getting everything out of the spreadsheet. It collects all the information and gives you a visual of who you might want to invite.”
Horizontal tools optimize staff shares and template campaigns — not the full advocate mix around a conference or trade show. Sessionboard Advocacy and Dispatch cover every participant type and content format on the program graph you already run.
See how Sessionboard fits beside your existing stack.
Advocacy reaches external participants with personalized, tracked share assets. Dispatch pushes the same recipes to internal teams — membership, sales, GTM, marketing — without replacing Hootsuite or Sprout for always-on social.
One platform for the advocate mix around your event — external participants and internal teams — with analytics that compound event over event.
Promote accepted sessions with personalized assets — title, track, time, bio, and headshot already on the graph from call for papers through show day.
Booth teams and sponsor stakeholders share co-branded campaigns with per-link analytics — package as measurable sponsorship inventory.
Refer colleagues and share sessions they plan to attend — referral flows with attribution, not untracked social buttons on the event site.
Chapter leaders, membership marketing, and volunteer networks push registration and faculty highlights — segmented Advocacy beside member CRM workflows.
Dispatch distributes approved event content to revenue and field teams when agenda and clips publish — event-scoped, not another employee-advocacy seat licence.
Roll reporting across Informa-scale, Clarion-scale, or multi-show portfolios — compare advocate performance and SME depth year over year.
Personalizes and auto-nudges advocates at program milestones — acceptance, agenda, early-bird, post-session — so teams stop chasing manual follow-ups.
External participants and internal teams share from the same program record — no separate roster per campaign type.
Sessions, registration URLs, clips, quote cards, and sponsor kits push through Advocacy or Dispatch with tracked links on every asset.
Per-advocate and event-wide analytics compound across annual cycles — portfolio teams compare channels and conversion trends, not one show in isolation.
Speaker and faculty records persist across events — build a database of SMEs, repeat advocates, and top converters for the next cycle.
Peer-to-peer and community marketing — not association government relations.
Advocacy covers external participants — speakers, exhibitors, sponsors, and attendees — with personalized tracked links. Dispatch covers internal teams: membership marketing, chapter volunteers, sales, GTM, and corporate comms pushing approved event content. Same program graph, same attribution layer.
Any asset tied to the event program — session and speaker promos, registration and early-bird URLs, agenda highlights, video clips, transcript quote cards, sponsor kits, and post-event on-demand links. Advocacy and Dispatch assign tracked links per advocate and content type.
Advocate performance, channel mix, share events, clicks, and attributed registrations roll up across events in your portfolio — compare what worked last year, which SMEs and sponsors drove conversion, and which channels to invest in for the next cycle.
Yes — speaker CRM and advocate records persist across annual events. Faculty, presenters, top-performing exhibitors, and repeat promoters carry forward so each show starts with a known graph of SMEs and advocates, not a cold import every season.
Sessionboard's Advocacy Agent sends personalized, milestone-timed nudges to speakers, exhibitors, sponsors, attendees, and other advocates — pre-filled share assets and tracked links from program state. It keeps advocates sharing and re-activates quiet ones without manual follow-up emails.
Advocacy is peer and community marketing for event participants — external advocates with session-linked assets. Dispatch is internal team distribution for membership, sales, GTM, and marketing staff when program content is ready to push.
Advocacy is primarily event participants promoting sessions they are in — not payroll headcount. Dispatch covers internal staff for the event window. Generic employee-advocacy platforms report sub-10% participation; event-native motive is the wedge.
Those tools excel at campaign UX for external advocates. Sessionboard adds program-native triggers, any advocate type including internal teams via Dispatch, content from transcripts, registration attribution, and event-over-event rollup on the same graph as CFP and speaker ops. Coexist or consolidate when attribution and SME depth matter more than a standalone widget.
Yes — package exhibitor and sponsor Advocacy campaigns with per-link reporting in the sponsorship contract. Measurable inventory beats one-off organiser posts on social channels.
Attributed registrations and conversions per advocate, channel, and content asset — plus portfolio rollup across events for year-round marketing decisions.
Talk through your event workflow — abstracts, speakers, content, and marketing on one program graph.
Editorial guides from the Sessionboard blog.
Learn
Only 3% of employees share unprompted — Dispatch puts approved event content in Slack and email.
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Guide
Grow registration by activating speakers, exhibitors, sponsors, and attendees — personalized share assets and tracked links at each milestone.
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Guide
Shares without registration attribution fail the board — measure the full funnel.
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