Sessionboard + Snöball

Snöball runs referral campaigns. Sessionboard runs the program graph and native Advocacy from acceptance.

Trusted by teams running Informa, FT Live, medical societies, and global enterprises
Informa
Clarion Events
Financial Times
Dynatrace
ACEP
AVIXA
NACD
ASHG
American Society of Anesthesiologists
Google
Docebo
NRECA
CyberRisk Alliance
AdventHealth
Questex
IAAPA Expo
NAEYC
Informa
Clarion Events
Financial Times
Dynatrace
ACEP
AVIXA
NACD
ASHG
American Society of Anesthesiologists
Google
Docebo
NRECA
CyberRisk Alliance
AdventHealth
Questex
IAAPA Expo
NAEYC

Quick answer

Snöball specializes in peer-to-peer event marketing — personalized share links, campaign UX, and published benchmarks on share-to-registration conversion. Sessionboard runs call for papers through agenda publish, speaker CRM, Attendee Hub, and native Product Advocacy triggered from program milestones. Coexist when marketing keeps Snöball; choose Sessionboard-native Advocacy when attribution should start at acceptance and tie to session and registration records without re-import.

Sound like your team?

Match your role to the job Sessionboard solves — program, content, or marketing attribution.

Registration owner

Registration stays on your incumbent platform — but program and speaker ops should not stop at CSV export.

Marketing ops

Another point tool mid-contract — Sessionboard public API keeps the program graph authoritative.

AV / production

Capture vendor locked for the season — write transcriptions and media back via API instead of re-keying.

Executive buyer

Rip-and-replace is a non-starter — you need displacement on program depth while registration stays put.

What Sessionboard delivers natively

Keep Snöball mid-contract when you need to — Sessionboard owns call for papers, speaker operations, and content marketing on the program graph.

Snöball — their lane

  • Peer-to-peer campaign UX

    Advocate hubs, multi-channel sharing, and campaign mechanics Snöball publishes benchmarks on.

  • Referral and share tracking

    Share-to-click flows and campaign visibility for marketing teams running P2P programs.

  • Cross-event P2P portfolio

    Teams that standardized referral marketing on Snöball across a show series.

Sessionboard — built in

  • Program graph from CFP to post-event

    Committee ops, speaker portal, agenda, live transcription, and Attendee Hub on one record.

  • Advocacy from acceptance

    Milestone prompts when speakers confirm — session title, bio, and headshot already on the graph.

  • Share → click → view → register

    Attribution through registration and on-demand watch when content lives in Sessionboard.

  • Content Marketing and Create

    Clips, quotes, and social assets from transcripts — not re-keyed from external advocacy exports.

How the data flows

Program and session data live in Sessionboard — with optional sync to and from Snöball.

  • Program team accepts speakers and publishes agenda in Sessionboard — session metadata is authoritative.
  • Optional: export or integrate advocate lists and assets to Snöball for teams running Snöball campaign UX.
  • Snöball advocates share personalized links; Snöball reports share and conversion metrics in its dashboard.
  • Sessionboard Advocacy path: acceptance and agenda milestones generate ready-to-share assets from the same graph.
  • Registrations and Attendee Hub views attribute back to advocate and channel when Sessionboard owns registration surfaces.

Integration status: Sessionboard lists Snöball as a homepage integration partner. Native deep connector is lighter than Gleanin — many teams coexist via program exports or parallel campaigns. Sessionboard Advocacy is native for teams that want P2P on the program graph without a second subscription.

Ask your AI about the event — not a spreadsheet export

Sessionboard connects to the assistants your team already uses through MCP (Model Context Protocol). Sessions, speakers, and agenda data stay in Sessionboard — Claude, ChatGPT, and Copilot read it live.

Connect in minutes

Sign in with OAuth — no API keys to copy. Ask about session status, speaker readiness, committee progress, or agenda gaps in plain English.

MCP setup guide →

Works beside your stack

Registration and capture tools stay in place. Sessionboard holds the program graph — sync transcripts and media back when you run another vendor beside us.

API & coexistence overview →

Running Snöball today?

See how Sessionboard fits beside your existing stack — no rip-and-replace required.

Request a demo

Native first — add their tool only if you must

Sessionboard already includes transcription, attendee experiences, and content marketing. A separate subscription makes sense only in narrow cases.

Keep Snöball only when

  • Marketing is contracted on Snöball for this season's referral campaigns
  • You want Snöball campaign UX plus Sessionboard CFP, review, and speaker operations
  • Portfolio team runs Snöball benchmarks across shows while program ops standardizes on Sessionboard

Sessionboard alone — usually the answer

  • Advocacy should fire at speaker acceptance — not after registration opens
  • You need share-to-watch attribution when sessions stream to Attendee Hub
  • Program data should generate share assets automatically — no duplicate advocate import
  • Medical or scientific societies want advocacy beside abstract committee workflow
  • Another per-campaign advocacy SaaS line item does not fit the budget cycle

Frequently asked questions

How Sessionboard works beside Snöball.

Not always. Snöball fits teams that want dedicated P2P campaign UX. Sessionboard native Advocacy fits when program data should drive advocacy and attribution without a parallel system.

Yes — run Sessionboard for CFP, speakers, agenda, and content; run Snöball campaigns when marketing prefers that hub. Align on which system owns registration attribution.

Snöball publishes industry share-to-registration benchmarks on snoball.events — cite their report. Sessionboard measures advocacy on your program graph including watch paths when using Attendee Hub.

No — we document coexistence here. See peer-to-peer event marketing for Sessionboard's native story.

Sessionboard generates personalized share moments from accepted sessions — title, abstract, and headshot — rather than generic please-share emails after the fact.

See Sessionboard beside Snöball

Talk through your event workflow — abstracts, speakers, content, and marketing on one program graph.

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