A 30-day runway beats a single post-event blast , mapped to program milestones.
The event ends Friday. Monday marketing sends one email with a recap link. By Thursday the room is cold.
Examples: an association lines up speaker shares when the agenda publishes, chapter emails at early-bird, and recap clips the week after the annual meeting; a corporate user conference maps product sessions to account-team Dispatch waves; a trade show aligns exhibitor and education promotion around show-week milestones.
30-day content plan , A 30-day event content plan maps Advocacy and Dispatch touches to program milestones before, during, and after the event , so teams distribute clips and posts on a runway instead of one post-event email.
Distribute , content plan , part of the Enterprise Content Marketing guide (2026). Cross-links below so you can jump to the stage before or after this one.
| Stage | Read next |
|---|---|
| Hub | Complete guide (2026) |
| Platform | Platform overview · Content graveyard · Connect your stack |
| Source | Speaker CRM |
| Promote | Speaker advocacy · Dispatch |
| Capture | AI transcription · Media Library |
| Create | Studio Remix · Repurpose sessions |
| Distribute | 30-day plan · Attendee Hub |
| Measure | Content marketing ROI |
| Window | Milestone | Asset / action |
|---|---|---|
| T-14 | Agenda publish | Speaker + sponsor share pages live |
| T-10 | Early-bird | Attendee forwardable link (Advocacy) |
| T-7 | Dispatch wave 1 | Sales/membership registration push |
| T-3 | Session previews | Clip teases from rehearsals or promos |
| Event week | Live | Quote cards + Dispatch daily highlights |
| T+1 | Capture ready | Remix clips to advocates |
| T+7 | Deep cuts | Blog + email nurture from transcripts |
| T+14 | Measure | Report share → registration by channel |
Sessionboard content plans bind this calendar to live program data , when agenda publishes, assets fire.
A runway of advocate touches, internal Dispatch share kits, and published assets mapped to program milestones , typically spanning two weeks pre-event, event week, and two weeks post-event.
When agenda and advocate roster are real , not after AV delivers files. Pre-event promotion and post-event clips share the same connected record.
Marketing leads; program supplies milestones; sales and membership consume Dispatch share kits , one calendar on the program record.
Share on LinkedIn? Lead with the quick answer above , it is written to stand alone when pasted with the link.
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