2026 Workshop Series

Event Content Lab

The only hands-on workshop built exclusively for the people who build conference agendas, shape education programming, and curate the content that maje events matter.

Find your City
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Join the Top Ranks of Event Content Pros

Over 75 professionals from leading organizations have already leveled up. Discover our intensive half-day format and apply for your free ticket to our next session.

Four sections showing: 7+ enterprise clients logos including Google and Siemens; 75+ professionals from leading organizations with connecting profile photos; free ticket offer for event on Mon 15 in New York City with no registration fees; half-day event schedule with morning session, workshop, and wrap-up.
Why This Exists

There’s nothing else like this for event content pros

If you build the agenda, curate speakers, and design the education experience at your conference, you know how isolating it can be.

Finally, an event just for content strategists
While everyone else talks logistics and marketing, we focus on what actually draws the crowd. This is the only space dedicated to the people who curate the sessions, select the speakers, and design the entire learning experience.
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Group of people in a workshop setting, with some writing on large papers on the wall and others observing or discussing.
The Event Content Lab changes that
  • You bring real challenges
  • You work through them together
  • You leave with actionable solutions
  • Network with peers who get your work
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The Only Hands-On Workshop for 
Event Content Strategists

A collaborative space built exclusively for the professionals who design agendas, curate education, and shape the programming that makes events matter.

An Exclusive Community
Stop working in a silo. Connect with a curated network of event strategists and programming directors who truly understand your role.
Customizable Team Permissions
Ditch the lectures. Work in small pods to tackle real challenges, share pressure-tested ideas, and learn directly from your peers.
Immediately Actionable
Zero theory or sales pitches. Walk away with concrete frameworks and a personal action plan ready to implement this week.
Validated Proof

Don’t take our word for it

Hear from the people who’ve been in the room.

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“Being in the room with other event content leaders who face the same challenges and openly share real solutions is incredibly valuable — it’s collaborative, practical, and immediately actionable.”
Emmalee Zaatar
Director, Education & Training · International Sign Association
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“It was great to meet a group of like-minded collages seeing similar issues even with very different program scopes and scale.”
Jackie Black
Consumer Technology Association
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“It was great to meet a group of like-minded collages seeing similar issues even with very different program scopes and scale.”
Jackie Black
Consumer Technology Association
Your Facilitator

Meet Megan Martin

With two decades in event design, sales and marketing, and community building,Megan has a keen ability to unlock business opportunities with actionable, data-backed insights. She is the gatherer of people, information, and a connector ofdata and ideas.

What she wants you to walk away with
“My intention is to move us far beyond the ‘obvious’ fixes and dive straight into the high-impact architecture of your content ecosystem. We aren’t here for another lecture. We are here to build a high-performance engine that solves your toughest challenges — ensuring you walk away as a strategic leader ready to drive the evolution.”
2026 tour

Choose your city

Each workshop is tailored to the local industry mix. Same core format, differentvertical focus. Seats are limited to keep the room intimate and productive.

Spring 2026
Chicago

The Midwest’s association hub. Ideal for conference programming teams at trade.

Early April 2026
Half-Day
Request an Invite
Spring 2026
New York City

The Midwest’s association hub. Ideal for conference programming teams at trade.

Early April 2026
Half-Day
Request an Invite
Spring 2026
Your Facilitator
San Francisco Bay Area

The Midwest’s association hub. Ideal for conference programming teams at trade.

Early April 2026
Half-Day
Request an Invite
Spring 2026
Your Facilitator
New York City

The Midwest’s association hub. Ideal for conference programming teams at trade.

Early April 2026
Half-Day
Request an Invite
Spring 2026
New York City

The Midwest’s association hub. Ideal for conference programming teams at trade.

Early April 2026
Half-Day
Request an Invite
Spring 2026
San Francisco Bay Area

The Midwest’s association hub. Ideal for conference programming teams at trade.

Early April 2026
Half-Day
Request an Invite

Built for people who build agendas

This isn’t a general events workshop. It’s for the professionals whose primaryjob is curating conference content, shaping education programs, and managing speaker strategy.

Association Conference Teams
Directors of Education, Conference Programming Managers, and Learning teams at trade associations and professional societies who design member-driven education experiences.
Corporate Event Teams
Event marketing executives at companies running user summits,customer conferences, and partner events with complex multi-trackprogramming.
Independent Show Organizers
Content strategists and programming leads at companies like Questex, Diversified, Informa, Emerald, and Clarion who build large-scale trade show agendas.
Past Participants

You’ll be in good company

75+ event content professionals from leading organizations have already joined the Lab. Here’s who’s been in the room.

Seats are limited.
The room is intentionally small

Each Event Content Lab is capped at 20–30 organizations to keep theconversation focused and the exercises productive. This is free toattend — all we ask is that you come ready to collaborate.

Request an Invite