before /  PROMOTE

Bring the right audience — through the people they already trust.

Speakers, sponsors, exhibitors, and members get personalized, trackable content that's easy to share — and every share ties straight back to a registration.
Live before your event — measurable long after.
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Clarion Events logo with stylized text showing 'CLARION EVENTS'.
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Dashboard showing 213 conversions of 300 goal, 1,840 clicks, 47 shares, and top performers Sofia and Marcus.Dashboard showing 213 conversions of 300 goal, 1,840 clicks, 47 shares, and top performers Sofia and Marcus.
why it works

Grow registrations with the channel you already own: your community.

Personal recommendations drive conversions.
But managing campaigns takes work. Promote automates it—you provide content, we run the outreach. Your community drives registrations while you focus on the event.
COORDINATE — DISPATCH

Run every promotion campaign from one workspace.

Build targeted campaigns for each audience with custom timing. Everything in one place, not scattered across emails and drives.
Goal stepGoal step

Campaigns per audience

Custom messaging for each audience.

Any goal you're chasing

Registrations, sign-ups, downloads, or sponsor KPIs.

On-brand, instantly ready

Approved assets ready to share, no extra review.

Live results

See what's campaings drive registration.
ADVOCACY

Give advocates content they’re proud to share.

Your speakers and community can help extend your event’s reach — when they have the right content to share.

Promote turns your sessions and speakers into personalized graphics, videos, and social copy for every advocate.

Marketing stays in control of the brand and message, while advocates get ready-to-share content that makes promotion simple and consistent.

Personalized graphics

Each advocate’s name, session, and photo, generated automatically.

Social copy in their voice

Post it as-is, or make it their own in seconds.

Speaker clips

Short videos that spotlight the speaker, not just the logo.

Landing pages

A branded place for every share to point to.
Interface showing Horizon Summit Keynote speaker info and share options for speaker clip and social copy.
VOICES

Turn speakers and attendees into promotional creators.

Launch & Collect:
Invite speakers to submit testimonials and takeaways in one simple flow.
Request On Demand:
Campaigns invite speakers and attendees to record in their own words.
Fuel Promotion:
Use real voices—testimonials that invite, takeaways that sell the value.
Approve & Archive:
Review before publishing. Only content you'd stand behind ships live.
MEASURE

See exactly who fills the room.

See exactly which speakers and sponsors drive registrations. Stop guessing—invest your budget where the results are.
Top advocates
Registration attribution
Campaign performance
Engagement by channel
Request a demo
Dashboard UI with an advocate progress meter showing 382 of 842 activated and a new dashboard creation prompt.Dashboard UI with an advocate progress meter showing 382 of 842 activated and a new dashboard creation prompt.
who is it for?

Built for the teams who turn events into growth.

Your community is your most credible channel.
Here's what Promote unlocks for each team type.

Associations

Distribute at scale through decentralized networks
Empower chapter leaders to promote independently
Content tailored to each audience
No coordination overhead

Media & B2B organizers

Learn what works across events and iterate faster
Manage multiple events in one place
Carry learnings between launches
Start each event ahead of the last

Enterprise & corporate

Employee advocacy at scale with proof
Activate employee advocacy at scale
Keep everything on-brand
Tie results to CRM and prove ROI

Marketing & demand gen

Connect pipeline to campaigns and prove ROI
Connect registrations to campaign sources
See pipeline impact clearly
Prove what actually drives pipeline
Contact profile of Dr. Elena Pham with bio, email, tabs, and interaction notes for Horizon Tech Summit events.Contact profile of Dr. Elena Pham with bio, email, tabs, and interaction notes for Horizon Tech Summit events.
COMPOUNDING

Promotion that compounds instead of resetting every year.

Build speaker profiles over time.

Every registration, share, and click ties back to who drove it—so you know exactly which speakers fill rooms, year after year, instead of starting from zero each time.
one platform

Promotion is a connected stage — not a bolt-on tool.

Promote lives inside the Sessionboard platform, connecting every stage from sourcing speakers to amplifying content after the event. One platform, one continuous story.
Promote

Connect promotion to your existing tools.

Your promotion data flows directly into your marketing automation, CRM, and analytics—through native integrations and MCP.

Your community activation becomes part of your wider marketing engine.

Native integrations

Connect the marketing and CRM tools you use today.

Open by design (MCP)

Build on Sessionboard’s data and agents from your own stack.

One source of truth

Results sync back, so every team works from the same numbers.
THE BIGGER PICTURE

Promotion isn't about 
producing more assets.

It's about coordinating every campaign, every stakeholder, and every result from one connected platform.
"Sessionboard has been one of our most successful investments this year, making our team more efficient and allowing us to focus on the most critical components of our events."
Avatar
Richelle Westhafer
Senior Director, Global Experiences