Event content marketing ROI: prove shares drove registrations
Shares without registration attribution fail the board , measure the full funnel.
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Claire Whitmore: page 2
36 posts by Claire Whitmore, Editor, Associations & Conferences.
Claire writes practical guides for association and medical meeting teams: abstracts, awards, speaker programs, and the messy middle between systems. Her pieces are researched and edited by Sessionboard's editorial team for program managers who'd rather fix workflows than read vendor pitch decks.
Articles, page 2
Dispatch: turn internal teams into your first promoters
Only 3% of employees share unprompted , Dispatch puts approved event content in Slack…
The content graveyard: why most event expertise never gets reused
Most event content dies in folders. Here is why , and how teams break the graveyard cycle.
Attendee Hub: publish session content without rebuilding your event site
Session pages, recaps, and clips from the program record , no CMS re-build.
Build a 30-day content plan from your event (before you sit down)
A 30-day runway beats a single post-event blast , mapped to program milestones.
Speaker advocacy for events: your highest-trust channel (when you design for friction, not guilt)
Grow registration by activating speakers, exhibitors, sponsors, and attendees ,…
When most of your abstracts arrive in the final 48 hours
Most med/sci abstracts land in the final 48 hours. What breaks and how teams prepare.
How to manage abstract submissions for your conference (2026 guide)
A practical 2026 guide to managing conference abstract submissions — policy, forms,…
Speaker and content management when registration already 'won the RFP'
Registration won the RFP — but who owns abstracts, session content, and the live schedule?
Migrating off a legacy abstract system without losing your volunteer committee
How to migrate abstract systems without losing volunteer committee trust.
The credit hour nobody tracked until audit week
ACCME credit rules live in spreadsheets until audit week — then the gaps show up fast.
When your awards program is half your conference, but lives in another tool
When awards and sessions share speakers but live in different tools, staff pay a…