Event Content Playbook
40 + event professionals explore 25 core challenges and share how to solve them.
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Bryan Funk
18 posts by Bryan Funk, Event Marketing Executive In Residence.
For 15 years, events have been a cornerstone and key growth lever across Bryan’s career. Most recently, as the VP of Marketing of Virtuous , he and his team leveraged events as part of the GTM strategy to: Drive 700%+ revenue growth over 4 years Scale a flagship brand event to drive nearly $2 million in pipeline annually Create a webinar program to reach over 10,000 ICP Fuel a multi-channel content strategy to nurture a flourishing community Grow a net new category, and establish innovative frameworks to help customers thrive
Latest articles
How To Review 500 Session Submissions In Minutes with AI Evaluations
A step by step guide on how to set up custom AI personas to review and evaluate call for content submissions.
Automate Anything with the Sessionboard-Zapier Integration
With Sessionboard and Zapier, you can connect your speaker and session data to the rest of your tech stack.
Product Update: Draft Submission Forms
Submitters can now save their submissions as drafts, and return when ready.
12 Strategic Speaker Data Points To Track
Download this guide to the most impactful data points to maximize your speaker network.
5 Key Challenges In Call For Content - And How To Solve Them
This is everything we learned in a dynamic discussion with 30 event content pros on their CFP challenges.
How A Speaker Outbound Strategy Enhances Session Content
Learn how to adopt a sales mentality and strategic approach to secure speakers at your event.
Why Is Speaker Content The Key To SEO?
Many marketing teams overlook speakers as a valuable content resource.
A Strategic Guide For Call For Papers
After interviewing event content leaders, we compiled 40+ tactics on how to run a best in class call for papers.
The 4 Part Framework For Effective Event Content Syndication
The Impact Arc Framework transforms events into powerful, ongoing content value generators.
The Art and Science of Event Design: Where Content Strategy Meets Production
Event design is more than logistics or programming; it’s the fusion of creative vision and operational excellence.
The Essential Guide To Speaker Training
After interviewing event marketing and speaker training leaders across the sector, we compiled everything we learned.
Stop Ghosting Your Attendees: A Guide To A Continuous Event Content Strategy
The days of pre-event and post-event content are over: 365 event content is here.
How Human[X] is Using AI In Events To Redefine the Attendee Experience
The future of events is being reshaped by AI. Learn how Human[X] is using AI to hyper-personalize the event experience.
The Agenda Is The Manifesto: How HLTH Crafts Bold, Impactful Event Experiences
HLTH's Jody Tropeano shares how to craft a bold, differentiated event program.
Agenda Builder - Overview
This is your agenda's new sidekick.
Mastering The Last Mile: Google Cloud’s Approach To Speaker Training and Readiness
Learn how Google Cloud prepares speakers to deliver best in class content with confidence to mesmerize audiences.
7 Ways Event Organizers Create More Value From The Stage
Maximize your event's impact with these 7 steps to help speakers deliver concise, powerful, quotable sessions for audiences.