‹ Event Content Professionals to Follow 2024
Liz Lathan
Liz Lathan, the Co-Founder and CMO of The Community Factory, brings over two decades of rich experience in corporate event marketing, having spearheaded global event teams for tech giants like Dell, where she pioneered Dell World in 2011, and IBM's Analytics & Hybrid Cloud division. A trailblazer in the experiential marketing arena, Liz co-founded the experiential agency Haute and plays a pivotal role in the ownership team at Haute Spot, a renowned music venue in Cedar Park, Texas. Beyond her executive roles, Liz thrives as a writer, investor, speaker, and avid traveler, continuously shaping the future of event marketing and community engagement through her innovative and strategic approach.
"Liz Lathan's innovative creation of the Spontaneous Think Tank paradigm marks her as an essential figure in the Event Content Professionals to Follow in 2024. Challenging the traditional conference formula, Liz's approach prioritizes meaningful interaction and peer learning, revolutionizing networking and knowledge exchange. Her successful implementation of Spontaneous Think Tanks across various platforms over the past seven years not only underscores her visionary leadership in event content strategy but also highlights her commitment to evolving the event experience to meet the sophisticated needs of today's attendees."
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