The Sessionboard Manifesto

The future of events starts with smarter decisions and less manual work

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Chris Carver
CEO - Sessionboard
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The Future of Event Content

For decades, event technology has been built around registration. Attendees, tickets, and check-ins have driven how organizers think about their tech stack. But we believe the future will be defined differently.

At Sessionboard, we believe content is the true bridge between events and marketing — and it’s time for our industry to own that future.This is about more than software. It’s about a vision: a world where creativity, connection, and SME-driven content sit at the center of events — because they are the only things that cannot be commoditized.

Why Event Content, Why Now

Event professionals know the pain of building and managing agendas, wrangling submissions, and keeping content aligned with marketing. For too long, content has been treated as a “side-process” — managed in spreadsheets, forms, or retrofitted tools. Meanwhile, registration and logistics platforms have dominated the event tech landscape.

But the truth is: content is what connects attendees, sponsors, and marketers before, during, and long after the event ends.

This is a new way to think about event tech. And it’s why we’re sharing our vision openly: so the industry can see it, understand it, question it, and help evolve it.

“The future of event content isn’t just about re-packaging or re-distribution. It’s about understanding attendee interests and taking them on a journey.”

AI-Powered Innovation for Event Content

The reality is that marketing content is different from event content. Sessions, panels, and workshops are just the start. The real opportunity is in how you extend those moments into personalized, year-round conversations.

Our belief is simple: the future of event content isn’t just about re-packaging or re-distribution. It’s about understanding attendee interests and taking them on a journey.

We’ve built a suite of AI tools no one else in event tech has attempted — designed specifically for the complexities of conference content. These aren’t experiments. These are foundational capabilities that will soon be pervasive across the industry.

AI Agenda Builder
Lets organizers set rules for capacity, logistics, catering, speakers, sponsors, tracks, and more — then automatically builds an agenda that respects those rules. Conflicts are flagged in real time, giving teams confidence and saving hours of manual work.
AI Evaluators
Brings speed, fairness, and consistency to session reviews. It applies scoring rubrics evenly across hundreds of proposals, reducing bias while accelerating decision-making.
AI Content Insights
Provides a new lens on programs by identifying duplicate sessions, surfacing gaps, and spotting trending themes. Event leaders gain proactive insights to shape more balanced and timely agendas.
AI Content Marketing Assistant
Bridges the gap between sessions and year-round marketing. It surfaces related content and similar SMEs based on attendee interests, then powers nurture workflows that turn sessions into personalized, ongoing conversations.
AI Content Remixing
Ensures every session description, bio, and title is polished and consistent. It can expand or shorten content for different channels, so teams deliver a unified, professional voice across websites, apps, and campaigns — at scale
Our Commitment to AI
These tools are only the beginning. Our AI capabilities and focus will only expand from here. We believe AI is not an add-on but the foundation of how the next generation of events will be designed, marketed, and experienced

Speaker CRM: Unlocking the Power of Expertise

Every organization sits on a goldmine of subject matter experts, influencers, and thought leaders — both internal and external. Yet most of that knowledge is scattered across spreadsheets, email threads, and decks.

With Sessionboard’s Speaker CRM, teams can finally aggregate all their SMEs, influencers, and thought leaders into one searchable database — not just by name, but by topic

Imagine typing in “AI in Healthcare” and instantly seeing the voices in your network who can speak to it. This creates a living map of expertise that fuels both events and marketing campaigns.

As we continue to innovate on event content, we believe Sessionboard will become as much a marketing platform as it is an event platform.

Built With Our Customers

From the very beginning, our customers have been co-creators of Sessionboard. Their feedback, ideas, and real-world challenges have directly shaped the platform.

That’s why we launched a Voice of Customer portal and host regular advisory sessions with our customers — ensuring that we’re always walking in the shoes of the industry we serve.

That’s why we launched a Voice of Customer portal and host regular advisory sessions with our customers — ensuring that we’re always walking in the shoes of the industry we serve.

Integration Partners That Power Connection

No platform succeeds in isolation. That’s why Sessionboard integrates with the world-class partners that power events and marketing today.

From event management systems like Cvent, Bizzabo, and Swoogo, to marketing automation and CRM leaders like HubSpot, Salesforce, and ON24, to specialized tools like Riverside for content capture, our integrations ensure:

  • Data flows seamlessly between event operations and marketing syste
  • Organizers can pull insights across their tech stack without duplication.
  • Teams operate on a single source of truth for content, speakers, and audience engagement.

Sessionboard is not just an event tool — it’s a connected content layer built for the full lifecycle of events and marketing.

A Call to the Industry

The next chapter of event technology won’t be written by registration systems. It will be written by the content that connects people, sparks ideas, drives sponsorship, and fuels year-round marketing.

That’s why we launched a Voice of Customer portal and host regular advisory sessions with our customers — ensuring that we’re always walking in the shoes of the industry we serve.

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