Megan Saad

I’ve always been passionate about the events industry—especially the art of bringing together the content of an event. It’s a unique challenge to curate, shape, and communicate content in a way that makes it meaningful, inspires action, and leaves a lasting impact.

To me, event content is like a puzzle. Many moving parts come together to create a moment in time—an event—and the way those moments are crafted determines the experience, engagement, and outcomes for attendees.

Before joining Sessionboard, I spent several years as Global Marketing Director at IAAPA, where I was responsible for driving attendance to global trade shows and events. I thrived on the balance of delivering high-quality campaigns while ensuring they met business goals.

Now, after two years at Sessionboard, I’ve had the opportunity to partner with organizations facing the same challenges I experienced firsthand. I understand the pressure of making the right tech investment—because when you choose the right event tech partner, you’re not just streamlining operations; you’re unlocking efficiency, engagement, and ROI.

It’s incredibly rewarding to help event teams maximize their content’s impact and spend more time focusing on what truly matters—the experience they deliver.