For 15 years, events have been a cornerstone and key growth lever across Bryan’s career. Most recently, as the VP of Marketing of Virtuous, he and his team leveraged events as part of the GTM strategy to:
- Drive 700%+ revenue growth over 4 years
- Scale a flagship brand event to drive nearly $2 million in pipeline annually
- Create a webinar program to reach over 10,000 ICP
- Fuel a multi-channel content strategy to nurture a flourishing community
- Grow a net new category, and establish innovative frameworks to help customers thrive