Extend the Value of Your Webinar Speakers with the ON24 and Sessionboard Integration

Too often, webinar speakers become a forgotten line item after the live event ends. Their insights fade into event archives, their bios get buried in spreadsheets, and their future potential slips through the cracks. The result? Teams miss out on some of their most valuable content partners.

Sessionboard’s new integration with ON24 changes that. By combining webinar participation data with our purpose-built Speaker CRM, event teams can finally turn speaker history into a long-term, strategic asset. Instead of starting from scratch every time you plan a virtual session, you can track, reuse, and grow your speaker network with clarity and control.

Why This Integration Matters

ON24 is a leading platform for hosting high-impact webinars. But once those sessions end, the data about who spoke, what was covered, and how the audience engaged often stays locked in the system—or worse, disappears.

That’s where the integration with Sessionboard comes in.

Event marketers need a unified view of their speaker ecosystem across formats and channels. When you bring ON24 speaker data into Sessionboard’s CRM, you give your team long-term visibility and the ability to activate speakers beyond a single event.

It turns passive records into active resources.

What You Can Do with It

1. Import ON24 Speaker Data with No Manual Cleanup

Set up a one-time API sync to bring in speaker details from your ON24 webinars. The integration automatically pulls first name, last name, and email, then matches and merges them with existing profiles in your Speaker CRM.

Whether your webinars happened last week or last year, this sync helps you consolidate contact history without touching a spreadsheet or entering data by hand.

2. Build Full Speaker Profiles Automatically

Every new sync enriches speaker records. If someone has participated in multiple webinars, their contributions are logged on their profile timeline. You’ll be able to track engagement patterns, identify top performers, and plan future activations more effectively.

The system grows with you. The more you use it, the smarter your speaker strategy becomes.

3. Track Webinar Participation and Identify High-Value Speakers

Want to see which speakers have appeared in your finance webinars over the past year? Or filter by location, job title, or track?

The CRM makes it easy to surface the right people. You can find your most experienced contributors, see where they’ve already added value, and invite them to participate in future events with confidence.

4. Power Campaigns and Content from Past Webinars

Speakers aren’t just for the stage. They’re trusted voices with unique perspectives—and that’s exactly what marketing teams need.

With Sessionboard, you can build dynamic speaker groups based on topic, region, or engagement level. These lists can fuel panel sessions, podcast episodes, post-event campaigns, or even sales enablement assets.

You’ll save hours of outreach and sourcing time while building on relationships you’ve already established.

How It Works

Connect your ON24 account in Sessionboard using your API credentials. Then, choose the events you want to sync.

Speaker data is pulled into the CRM and matched against your existing records. Duplicate profiles are merged, timelines are updated, and new speakers are added automatically.

No manual entry. No formatting headaches. Just a clean, structured view of your speaker network.

What Comes Next: A Broader Vision for Virtual Speaker Strategy

Our ON24 integration is a key step towards building the industry's most robust speaker CRM. We are also developing integrations with other webinar and virtual event platforms. Our goal is to ensure your team has access to comprehensive speaker history across all channels.

Whether your sessions are live or on-demand, in-person or online, your speakers are the face of your brand. The more visibility you have into who they are, what they’ve said, and how they’ve performed, the more effectively you can plan content and measure impact.

This approach aligns with one of the most important trends in digital marketing: the shift toward E-E-A-T.

Why Speakers Matter More Than Ever

Google's emphasis on Experience, Expertise, Authority, and Trust (E-E-A-T) has transformed how brands approach content creation. Credibility, authentic voices, and genuine insights are now paramount, rather than simply publishing a high volume of content.

Your speakers already meet these standards. They’re industry experts with lived experience. They’ve earned the authority to speak on high-stakes topics. And when they show up on your agenda, they build trust by association.

Sessionboard helps you harness that. Instead of reinventing the wheel every time you need content, you can build programs around proven voices and relationships. That means higher-quality webinars, stronger campaigns, and better alignment with what audiences (and search engines) value most.

Real Use Cases

• Marketing teams building multi-channel campaigns
• Field events tapping into virtual speaker talent
• Content leads searching for credible interviewees
• ABM teams sourcing speakers for vertical-specific activations

Conclusion

Your speaker network is one of your most valuable assets. The ON24 and Sessionboard integration helps you preserve and extend that value.

Stop losing track of great speakers. Start turning webinar participation into a long-term advantage.

Request a demo to see the CRM in action or read more about how to build your speaker strategy around trust and expertise.

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